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Beyond a biological threat, the Covid pandemic will have a lasting impact on family-owned businesses across the nation and around the world. Covid, and society's reaction to the pandemic, threatens our way of life

Through no fault of your own, you’ve been forced to react to government shutdowns, customer fears, and employee anxieties. No matter the industry, every family business owner must respond to a new normal---in a place, where nothing is normal.

Resilience is about learning from the community of family business owners and developing new coping mechanisms. It’s about overcoming the challenges of a post-Covid pandemic economy and finding the paths to an even more successful tomorrow.

As an industry leader, your voice is recognized and your input is respected. Others, in your industry and outside, are searching for solutions and looking to leaders for guidance. We need you, your ideas, and your experiences. What worked, what didn’t, what will you do differently in the future?

Kevin Spafford of Legacy By Design

Thought Leader and Succession Planning Specialist

Kevin Spafford is a thought leader and succession planning specialist. Since 2005 Kevin has:

  • Published more than 300 columns in Agriculture’s leading magazines.
  • Facilitated workshops for thousands of farm and ranch families across the U.S.
  • Written multiple workbooks and created several client planning tools. 
  • Produced weekly eNewsletters for subscribers across the country. 
  • And, hosted five seasons of ‘Leave a Legacy’ TV.

As the architect of the award-winning* Farm Journal Legacy Project, Kevin improved the way family business owners engage in the succession planning process. He was the founder of Legacy by Design, a succession planning firm dedicated exclusively to serving the needs of farmers, ranchers, and agribusiness owners. As a Wealth Manager with offices in Spokane WA and Yuba City CA, he works with farmers, ranchers, and family business owners across the Pacific Northwest and throughout Northern California.

In 2006, Kevin’s first book, Legacy by Design: Succession Planning for Agribusiness Owners, was published by Marketplace Books®. He’s earned a Bachelor of Science in Agricultural Management with a concentration in Business, from California Polytechnic State University, San Luis Obispo, CA. Among a series of professional designations and licenses, Kevin is also a CERTIFIED FINANCIAL PLANNER™.

* In 2011, the Farm Journal Legacy Project was awarded the Grand Neal Award considered one of the most prestigious editorial honors in the field of specialized journalism.


As an association leader you have a vested interest in the results of our research.

Family business owners look to you for guidance; they trust that you have the education, experience, and access to the expertise that may help them avoid the pitfalls of a future pandemic and create a better future.

Participating in the Resilience project gives you a front row seat as we distill the lessons from top business owners and devise solutions to overcome the next pandemic.

Resilience delivers:

  • Case studies and testimonials in real time. 
  • Solutions you can share with your members.
  • Tools and resources to help your members succeed. 

As an industry leader, participating in Resilience amplifies your voice and gives you a front row seat as we distill lessons from your peers and devise solutions for overcoming the next pandemic.

Resilience delivers:

  • Tool and resources to help you navigate the next pandemic.
  • Case studies and testimonials in real time.
  • Solutions to grow your business and maximize the value of your investment.

Questions I will be asking Business Owners:

Please tell me about your business. What are you trying to accomplish?

  1. 1
    Please tell me about your business. What are you trying to accomplish?
  2. 2
    How has the ‘Covid pandemic’ affected you, your family, and your business?
  3. 3
    What did you do right to prepare for this pandemic and the sudden, unexpected, and dramatic downturn in the economy?
  4. 4
    What did you NOT anticipate, therefore NOT prepare for, due to this pandemic and the sudden downturn in the economy?
  5. 5
    If you could live it over again what would you do differently to prepare for a pandemic of this magnitude?
  6. 6
    What are you doing now (today) to recover from the challenges brought on by the pandemic?
  7. 7
    What business opportunities could, or may, you capture due to the pandemic?
  8. 8
    How have you changed your business, operations, etc. to capture opportunities that may come out of the crisis?
Understanding the Overlap Between the Family and the Business eBook

For participating in Resilience, I’m pleased to email you a copy of Legacy’s eBook "Understanding the Overlap Between the Family and the Business"

Whether directly involved or not, the overlap between family and the business will affect your success and the satisfaction you derive from your work.

Understanding the Overlap Between the Family and the Business explains why and how you may approach the intersection of family and business for a more successful result.

Click signup now below. I’ll send the book and my gift to you. Then I’ll contact you to see when we may visit by phone for 30 minutes.

How do I sign up?